Field
Marketing
Events

Virtual client engagement FAQs

What is virtual FIELD MARKETING?

Virtual field marketing is the use of online or digital techniques to achieve strategic marketing and sales objectives without resorting to traditional in-person marketing strategies such as networking at live events, face-to-face meetings, seminars or trade shows. You can connect with a wider audience through virtual events than traditional in-person events.
Options such as webinars, workshops, training programs, lunch-and-learns, and even dinner engagements. You can also use small-scale events like webinars and workshops as a build-up for your large-scale events.

What does ‘client engagement’ mean?

Customer engagement is the ongoing cultivation of a relationship between the company and consumer that goes far beyond the transaction. It's an intentional, consistent approach by a company that provides value at every customer interaction, thus increasing loyalty.

How do you host a virtual client engagement event?

First, pick a date and time that all your guests will be able to attend. Then choose what virtual/hybrid experience is best suited to your audience. Create a calendar invite with a meeting link for them to join your event. Engage the services of a professional event company like HOST EVENTS to manage and support you by handling RSVP registration, event deliveries, and communicating event information to attendees.

What to do during virtual FIELD MARKETING?

The opportunities are endless! Use the hour for a quick “pitch”, a product demo, a fireside chat with our event hosts supporting your goals by providing the entertainment.

How do you make a VIRTUAL sales outreach engaging?

This is where HOST EVENTS comes in! We will compliment your event with a social engagement experience. Our event hosts are subject matter experts in their respective fields who pride themselves in bringing the audience a highly interactive event and get them talking and participating.

What to talk about during virtual sales outreach?

Use this time to engage in a fireside chat, feature a product demo, or simply as an opportunity to meet & greet new and established clients. Creating the connection and building trust will lead to the sale.

What are some fun virtual sales outreach & client engagement ideas?

Our clients have found the most success with spirit tastings, beers tastings, wine tastings, all supported with delivery to the client’s doorstep.