5 Tips for Creating Unique and Engaging Events (In-Person or Virtual)

Whether you're planning a corporate holiday bash, a team-building extravaganza, or an unforgettable charity event, one thing’s for sure—engagement is key! In today’s hybrid world, where virtual and in-person events often go hand in hand, how do you create experiences that stand out and keep your guests talking long after the event ends?

Here are five creative tips to help you host events that will have everyone buzzing:

1. Build in Interactive Elements

Think about activities that can break the ice and get people talking. For in-person events, consider bringing in hands-on experiences like a craft station, live caricature artists, or even a themed photo booth. For virtual gatherings, interactive games like trivia or a virtual scavenger hunt can be a huge hit. You can even turn your next Zoom into a digital escape room (yes, they exist!) to keep attendees on their toes.

Pro tip: Mix and match elements for hybrid events. While the in-person group enjoys a live balloon twister, remote attendees can follow along with a live-streamed artist or take part in a group game online!

2. Make It Personal

Whether in person or online, personalization goes a long way. For virtual events, sending out personalized kits ahead of time can enhance the experience—think gourmet meal prep kits, custom cocktail mixers, or holiday baking kits. On the flip side, in-person events benefit from personalized name tags, gift bags, or customized party favors that make each guest feel like a VIP.

3. Embrace Themes (and Commit to Them)

Themes are your best friend when it comes to sparking creativity and excitement. From Oktoberfest beer tastings (lederhosen optional!) to a haunted Halloween trivia night with a vampire host, the possibilities are endless. The key is to go all in—decorate, design your invites around the theme, and encourage guests to dress the part whether they’re attending from home or in person.

Not sure how to fully commit to a theme? That’s where event planners like HOST Events can help bring your ideas to life.

4. Don’t Forget the Wow Factor

Guests want to experience something memorable. Give them the unexpected! How about a surprise guest appearance, a virtual cooking class with a top chef, or a live performance that blends seamlessly with the event's theme? For in-person events, live entertainment like DJ sets or immersive experiences such as a cocktail mixology class can add a layer of excitement.

5. Bring in the Experts

At the end of the day, a truly seamless event (whether virtual or in person) is one where all the details are taken care of behind the scenes. This is where partnering with an event planning agency like HOST Events makes all the difference. With a team of vetted experience partners, we handle everything from logistics to entertainment, so you can focus on your guests and the experience. Whether it’s an intimate gathering or a large-scale virtual event, working with experts allows you to think big and bring your vision to life without the stress.